Want to stay in the know on everything going on across the fishing industry? Whether it’s new product releases, new companies, or big news that will impact your tackle shopping we’ve got you covered! Stay in the know on everything going on across the fishing industry!
Small Business, Big Fish – The JB Designs Story
One of the most exciting aspects of the fishing industry is the ability for small businesses to succeed. Whether it’s painting lures, building rods, guiding operations, or local bait shops there are success stories dotted across the country. One of these success stories comes straight out of Pierre, South Dakota, and that’s JB Designs Custom Rods.

Berkley Fishing Unveils the Shallow Money Badger
The shallow running version of the proven successful Money Badger, the Shallow Money Badger allows bass, walleye, and pike anglers to target shallower depths with an aggressive action and versatile profile.

JB Designs Unveils New Depth Strike Rods
The favorite rods of Lip Ripper Fishing, JB Designs – Custom Rods, have officially unveiled the first production rods available for purchase. The Depth Strike Bottom Bouncing rods are available at Lynns Dakotamart in Pierre and Lured In in Ogallala.

Check Out More Information on Tackle!
Want to learn more about fishing tackle and our favorite baits? We discuss the baits we use, and why we use them, on our Getting Geared Up page! Find out everything there is to know, maximize your budget, and catch more fish!

Find the Latest Fishing Reports
Looking for the latest fishing reports? We’ve got you covered! Find the latest fishing reports and the best bites the boys are currently on by visiting our Fishing Reports page!



