Whether they are referred to as pro staff, field staff, ambassadors or something similar, the basic idea of these positions are the same. These individuals partner with an established brand in the fishing industry to promote their products or services, while being compensated in the form of discounted or free products and/or services. These positions also give anglers an excellent opportunity to expand their individual brand as well.

The core concept behind these positions is influencer marketing. Major brands in multiple industries have discovered the benefits of influencer marketing, primarily in the realm of social media. The fishing industry has tailored these positions to benefit anglers who are active on social media, guide or fish in tournaments.

These positions are one of the fundamental elements of anglers looking to expand their passion into a career. Succeeding in these positions provides both prospective and current professional anglers a financial incentive, an ability to build their own brand, build the brand of partner companies and help grow the fishing industry as a whole.

Learn More About Pro Staff Positions

Tips for Pro Staff

Pro staff positions are many of the first opportunities individuals looking to build their career in the fishing industry begin with. When utilized correctly, these positions positively influence the company, angler and fishing industry as a whole. Learn how you can succeed in these positions in Tips for Pro Staff.

Standing Apart from the Crowd

There are hundreds of thousands of anglers in the region, how are you going to stand out from the rest of them? How are you going to appeal to companies? The key to building your brand in the fishing industry is emerging from the rest of the pack. Find out how you can rise to the top in Standing Apart from the Crowd.

Building Your Brand in the Fishing Industry

Your brand is who you are and who people recognize. As your brand continues to grow, your impact in the fishing industry will become bigger and bigger. Learn how you can continue growing your brand in Building Your Brand in the Fishing Industry.

Official Branding Partner for Lip Ripper Fishing

Allie Ellingson Photography + Design is the official branding partner of Lip Ripper Fishing. Learn how Allie can help you build your brand and be more successful attracting clients and customers!

Additional Resources for Prospective Professional Anglers

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