Walking into the fishing section can be an intimidating experience, with the wide variety of rods, reels, line, lures and everything in-between how do you know which piece of gear you need to find success? We simplify your tackle shopping experience and highlight what you need to know to maximize your fishing budget and catch the most fish!

Open Water Fishing Gear

Selecting the Right Rod for the Job

Often lining the aisles of the fishing section of any sporting good stores, there are a wide variety of rods on the market. Understanding how the action, power, length and composition of a rod can impact your technique is critical to success. Find out everything you need to know in Selecting the Right Rod for the Job.

Fishing Line Simplified

One of the greatest advancements in the fishing tackle industry, there are a wide variety of fishing lines on the market and all of them offer their distinct advantages and disadvantages. Learn all about line in Fishing Line Simplified!

Snell Tying Basics

Many anglers have found the benefits of tying their own snells. Whether these snells are used for bottom bouncing, lindy rigging or anything in-between there are numerous benefits. Find out what you need to know about tying your own snells in Snell Tying Basics.

Advanced Snell Tying

Once you’ve learned the basics of tying your own snells, the sky is the limit when it comes to creating your own rigs. Find out some of Nick’s favorite snells in Advanced Snell Tying.

Fishing the Mack's Lure Smile Blade

The Mack’s Lure Smile Blade is one of the most versatile blades in the fishing industry. A favorite of anglers from across the walleye belt, learn how to properly deploy this bait in Fishing the Mack’s Lure Smile Blade.

Know Your Hard Baits

There are a wide variety of hard baits available on the market. How do you know which one is going to be the best for the type of fishing you are doing? Find out everything you need to know in Know Your Hard Baits!

Does Color Matter to Walleye?

Many anglers are focused on finding the “hot color.” Does this really have an impact on the number of fish they catch? Explore three case studies and make your decision in Does Color Matter to Walleye?

The Benefits of Barrel Swivels

Often one of the cheapest components of your rig, barrel swivels bring a wide variety of benefits. Find out how to take advantage of this small component and increase your presentation as a whole in The Benefits of Barrel Swivels.

Gear Maintenance: Day to Day

Every time you hit the water it is important to have your gear in peak condition. Many trophy caliber fish have been lost due to poorly prepared gear. Find out how to keep your gear ready for action every day you hit the water in Gear Maintenance: Day to Day!

Ice Fishing Gear

Selecting the Right Ice Rod

There are a wide variety of rods available in the ice fishing market. From brand name to custom rods, how do you know what the right rod is for your presentation? Find out everything you need to know in Selecting the Right Ice Rod!

Reducing Line Twist for Increased Ice Success

One of the biggest challenges ice anglers face is reducing line twist. Unfortunately, many do not recognize this issue and fewer know how to solve this problem. Find out everything you need to know to put more fish on the ice this season in Reducing Line Twist for Increased Ice Success!

All About Augers

The auger market is rapidly changing and new options hit the stores every season. In a short time, two stroke engines are fewer and fewer and electric markets continue to grow each year. Find the perfect auger for you in All About Augers!

Look Good, Feel Good

One of the fastest growing areas of the ice fishing industry is the clothing anglers hit the water with. Gone are the days of old chore overalls and thick, bulky coats. Find out how to stay warm and stay safe on the ice in Look Good, Feel Good!

Getting the Most Bang for Your Buck

Many anglers are looking to maximize their budget and make their dollars result in more fishing gear. Find out how to get the most for your money in Getting the Most Bang For Your Buck!

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