Fishing is more than a hobby; it is a passion. For many communities, small businesses, and families it is a major economic driver as well. Growing the sport of fishing, and the outdoor industry that relies on it, is important to us. We strive to give the most accurate and honest fishing reports, detail the techniques that catch fish, and showcase the best baits and bites across the Midwest.
About Nick
Nick is originally from Gretna, Nebraska, where he began fishing eastern Nebraska reservoirs for largemouth bass, bluegill, crappie, and channel catfish. When not fishing these lakes, he was on the road chasing walleye, smallmouth bass, northern pike and muskie across South Dakota, North Dakota, Minnesota, and Ontario, or in the woods deer hunting.
Nick attended South Dakota State University where he obtained his bachelor’s degree in Wildlife and Fisheries Sciences and minored in Rangeland Ecology and Management. While attending school, he targeted walleye across the Glacial Lakes region of South Dakota.
Upon his graduation in May 2018, he began working with South Dakota Game, Fish and Parks (GFP) as a Fisheries Technician in Chamberlain, South Dakota. In September 2018, he began as Digital Content Strategist with GFP out of Pierre. In April 2021, he was promoted to Communications Manager, a position he currently holds.
Nick’s education and experience combine to make him a highly versatile angler. Through his career, Nick works hard to positively influence the outdoor industry and build our sport for generations to come!
Official Branding Partner
Waygood Brand Co is the official branding partner of Lip Ripper Fishing, and provides photography, design, and brand management. From the beginning logo design to the graphics, promotional materials, and numerous photoshoots along the way, Waygood Brand Co has been the foundation behind the brand of Lip Ripper Fishing!
2026 Media Guide
Find complete information regarding Lip Ripper Fishing, our audiences, analytics, and packages in ourĀ 2026 Media Guide.
